We also have a legitimate interest in using your information to have efficient staffing and work force operations. In some contexts, we are required by law to collect information about our employees. Employees are provided a separate privacy notice that relates to employment data. If you apply for a job, we collect information necessary to process your application or to retain you as an employee. We have a legitimate interest in understanding how you interact with our communications to you. If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links or banners it contains and make purchases. In some contexts, our use is also based upon your consent to provide us with geolocation information. We have a legitimate interest in understanding our users and providing tailored services and products. When you use one of our Apps we collect your location from the GPS, Wi-Fi, and/or cellular technology in your device to determine your distance from a store. We may collect information from you, such as your age or location. Accounts can be used for easy checkout and to save your preferences and transaction history. We have a legitimate interest in providing account relating functionalities to our users. We collect your name and contact information when you create an account. Primary Purpose for Collection and Use of Information The following provides examples of the types of information that some of our concepts collect about you and how we use the information. We collect both types of information about you. Non-personal information means information that does not directly identify you or your household. Personal information means information that allows someone to identify or contact you or your household. The 'affiliates' referred to in this Privacy Policy includes concepts such as Buy Buy Baby, and such other affiliates as we may acquire or launch from time to time. This Privacy Policy describes how Buy Buy Baby and its affiliates collect, use, and share personal information, unless a particular affiliate has a different Privacy Policy posted on its website, in which case that Privacy Policy shall describe that affiliate's collection, use, and sharing of personal information.

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